Image: Brittany Sturdivant, a service advisor at Hebert’s Town & Country Chrysler Dodge Jeep® Ram in Shreveport, Louisiana, accepts her Mopar “Top Advisor” award from Steve Beahm, Head of Parts and Service (Mopar) and Passenger Car Brands, FCA – North America. Sturdivant was one of a select group of 30 to receive the Mopar “Top Advisor” award.
- Mopar “Top Tech” program, marking sixth year, honors high-achieving FCA US LLC dealership technicians
- Mopar “Top Advisor” program calls out 30 top service advisors
- Select group of 100 technicians and 30 service advisors claim award out of large 35,000-plus pool of candidates
- Recipients hail from 40 states across U.S.
- Programs designed to assist in retention by honoring best performers
- FCA US has recruited more than 4,000 dealership technicians in last four years using programs such as the Mopar Career Automotive Program (Mopar CAP)
Mopar recently announced its lineup of Mopar “Top Tech” and “Top Advisor” award recipients, recognizing 100 technicians and 30 service advisors out of a pool of 35,000-plus candidates across the nation. Award winners hail from 40 states across the country.
“When it comes to customer retention, no one is more important than our dealership technicians and service advisors,” said Steve Beahm, Head of Parts and Service (Mopar) and Passenger Car Brands, FCA – North America. “As new automotive technology continues to develop at a fast pace, it’s critical to recruit new talent and retain top performers. The Mopar ‘Top Tech’ and ‘Top Advisor’ programs help us identify and recognize key talent, so we can take care of today’s customers while getting ready to meet the technological challenges of tomorrow.”
A group of the award winners were treated to a trip to the Metro Detroit area, with stops including a tour of FCA US LLC headquarters in Auburn Hills, a visit to the North American International Auto Show in Detroit and an awards ceremony.
The 100 top performing dealership technicians were evaluated using metrics including Fixed First Visit data — a key metric used in customer satisfaction survey feedback — survey volume, dealership tenure and training achievements.
For the first time, service advisors were also included in the Metro Detroit visit. Criteria including service advocacy survey scores and survey volume returned in relation to peers were used to determine the 30 elite service advisors.
Award-winning technicians received a Snap-On tool cart, a Snap-On cordless reciprocating saw and a set of wrenches engraved with the winner’s name and Mopar “Top Tech” logo. Service advisors took home a Mopar Shinola watch.
FCA US Dealership Technician Network: Recruitment and Retention
Mopar has expanded its network of FCA US dealership technicians by more than 4,000 over the last four years with key recruitment tools such as the Mopar Career Automotive Program (Mopar CAP). Mopar CAP prepares students to begin their automotive technician careers upon graduation from a certified, two-year training institution, such as a university, college, community college or technical center. Currently, half of all FCA US dealership technicians are under the age of 30.
Programs such as Mopar “Top Tech” help aid in the retention of those new technicians. There are an estimated 750,000 auto technicians working nationally, according to the U.S. Bureau of Labor Statistics. Another 46,000 will need to be hired between 2019 and 2026 to meet increased demand.
Mopar (a simple contraction of the words MOtor and PARts) is the service, parts and customer-care brand for FCA vehicles around the globe. Born in 1937 as the name of a line of antifreeze products, the Mopar brand has evolved over more than 80 years to represent both complete care and authentic performance for owners and enthusiasts worldwide.
Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.
Mopar is the source for genuine parts and accessories for all FCA US LLC vehicle brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the Mopar brand is available at www.mopar.com.
SOURCE FCA US LLC