IWSC Group, renowned for investing in businesses to help them realise potential, has today officially rebranded as The Conversion Fund, to more accurately reflect the nature of the company as a private investment vehicle, partnering with entrepreneurs and innovative management teams to drive sustainable value.With expertise in acquiring, incubating and growing businesses that span sectors in food, beverage, performance & arts, creative & media and exhibitions & networking, the rebrand places the company at an exciting intersection of acquisition.The Conversion Fund looks to combine inspirational management, creative mindsets, and a disciplined approach to business planning, in order to disrupt existing business models in the creative and lifestyle sectors. This rebrand is designed to reinforce the company’s clear ambition to create and support ambitious growth strategies across businesses whilst ensuring creative control and decision making remain with the founders of each company.Within The Conversion Fund community, businesses benefit from structured operational and investment support, as well as gaining access to a network of like-minded entrepreneurs, in order to empower them to drive their business to the next level, by working together and create new initiatives.Seeking out investment opportunities where potential is untapped, due to limited capital or resource, The Conversion Fund is always looking for those businesses with opportunities for geographic expansion, entrepreneurial leadership, and engaged management teams. By working with creative entrepreneurs, the focus of The Conversion Fund is to help translate visions into actionable strategic plans.Allen Gibbons, CEO of The Conversion Fund said: “The shift to rebrand the business as The Conversion Fund is a natural strategic step in the development and growth of the company, which allows us to better reflect our ambitions. We’re aiming to at least double in size over the next three years, and are looking forward to supporting and encouraging creative entrepreneurship around the world on our journey to meeting this target.”IWSC Group was established in 2008 with the aim of bringing together people and brands, and has created authentic experiences that ignite conversation, entertain and enrich. From investing in global food and drink festivals such as Whiskies of The World, to exhibiting world renowned art fairs, including the Moniker Art Fair, the company has now successfully reinvented the relationship between investors and entrepreneurs by targeting the creative sectors around the globe.